Utilizing Mobile Social Game as a Gamification Advertising Platform

A social gamification framework for a K-6 learning platform

As video games, particularly, social games are growing in popularity and number of users, there has been an increasing interest in its potential as innovative teaching tools. Gamification is a new concept intending to use elements from video games in non-game applications. Education is an area with high potential for application of this concept since it seeks to promote people’s motivation and ...

Gamification as Creation of a Social System

Designing the Attitude toward Advertising Model through Mobile Social Networks

The aim of this research is to help advance a better understanding of digital advertising innovation adoption, consumer acceptance of customized advertising, and the influence of customized advertising on product purchase intent via a mobile social network. To this end, two types of questionnaires, including an open questionnaire filled up by 16 experts and university professors was designed to...

An Analysis of A Mobile Platform ' s In - App Advertising

We develop a two-sided market model that captures two unique features of the in-app mobile advertising market: the joint structure of the adverting platform and agency pricing for the app sales channel. In the joint structure of the mobile advertising platform, both the platform owner and the app developer jointly control the provisioning of ads compared to the platform owner alone in the tradi...

Gamification in a Prototype Household Energy Game

Research where gamification is used to influence household energy consumption is an emerging field. This paper reviews design features of the prototype Powersaver Game. The aim of this game is to influence household energy consumption in the long-term. The evaluation of the design of the prototype, which is presented in this paper, is part of a larger research project that will give insight int...